Student Assembly Communication Committee

Communications Committee
Minutes for 22 September 2009

• Zimride ride-share program: First PR drive on October 5–9
  • Currently:
    • The URL will be highlighted on the Dean of Students website during the week before a break.
• Proposed Marketing strategy:
  • Get the Zimride URL on student center.
  • Gear “getting” rides toward freshmen.
  • Gear “giving” rides towards upper-classmen
  • No — Quarter Cards
  • Chalking
  • Fliers on all the dorm notice boards
  • Fliers in CTB and CTP in college town
  • Zimride “green car” lawn signs
  • Golf cart — give free rides to students around campus while promoting Zimride and SA
  • Ads in the sun (find costs)
  • Facebook Ads
  • Cornell Chronicle ads/news-story
• Assembly PR Campaign: October 19 - 23
  • “stake signs in the quads”
  • Highlight all the committees of the SA
    • Highlight their work; such as the Appropriation Committee allocation. (Mastercard type adds).
  • Put a sign in each of the Quads with a picture and information of each representative so that students know who their representatives are.
• SA Newsletter: November
  • We will put together a mid-semester Newsletter, which will be released around November 15th.
  • We will be increasing the distribution of the newsletter as well as publishing it in the Daily Sun.